Blog
Why is it important to market your business digitally?
1st March 2019
Globalization being at its peak, people from all over the world nowadays easily access information from the Internet through laptops, PC, tablets, and other electronic devices. The world is rapidly advancing to digital, where 49.7% of the world population is found to be online. (Internet World Stats, 2017). People are more inclined to information over the Internet than other media sources. The Internet has transformed the way we interact, and how we share information, including how we market our businesses.
Digital marketing is a means through which the branding of a business is done by, promoting its services, and products with the help of the Internet. In simple words, digital marketing refers to the advertising done through digital channels such as websites, social medias, search engines, blog content, emails Etc. The number of Internet user are increasing day by day and people rely on the internet to access information rather than other sources. Hence, keeping this in mind, Digital Marketing should not be overlooked. Digital marketing is rapidly growing in the current marketing field and is likely to replace the conventional methods of marketing in the near future.
Digital marketing provides access to reach a mass audience, which is cost-efficient, faster, result oriented and interactive unlike the conventional ways of marketing through billboards, pamphlets, TV, radio, which is expensive in compared to digital marketing. Looking at the current scenario everything seems to be committed to digital media. So, whenever marketing a business or a product, online marketing should also be considered for it to grow and withstand in today’s world. Below are advantages of why a business needs digital marketing.
Affordable:
Digital marketing has changed the scenario of marketing, as small and medium-sized businesses are able to compete with the big companies through their online presence and audience responsiveness. Since digital marketing is affordable and is result oriented, most businesses opt for this method nowadays rather than spending a huge amount in offline marketing.
Exposure and interaction with customers:
Digital marketing helps to reach a mass audience and provides a good exposure of the business to the targeted customers. Online marketing has a huge platform where we can reach out to people from all over the globe. With digital marketing, companies can directly interact with their customers by providing all valuable points to engage them and gain a proper insight of the customer’s requirement.
Measurable:
With digital marketing, any business can experience faster results of their growth, as it is easier to track the results. It provides you a transparent data in one touch away, such as the number of visitors to your site, the conversion rate, the increment of the number of subscribers, which gives an advantage of planning the next strategy more effectively and instantly.
Time-Saving:
Digital marketing saves a lot of time in compared to the conventional ways such as printing and distributing. It reaches out to the targeted customers, delivers all the necessary information and gives quick results.
More conversion and social currency:
Digital marketing provides various methods to actively gain online presence by engaging the customers and attracting them. When there is a good online presence of a business, people tend to like, subscribe and then convert into customers in no time. Digital marketing provides leads and subscribers, which also helps in gaining social currency.
Brand-building:
Whether it a small business or a big company, the main motive of every business is brand building, and digital marketing helps to achieve that goal easily. Since online is a huge platform to reach out to a wide range of audiences, it provides every business a platform to showcase their services and build a good reputation of their company. Through digital marketing, a business can uniquely brand their name and easily gain customers through proper online marketing and use good strategies.
Digital marketing is not only about social media presence but there are a lot of factors involved in it. Some of the most common ways of digital marketing are listed below.
Websites and SEO:
SEO (Search engine optimization) is a process through which a website is boosted to rank its place higher in search engines pages like Google search. This provides business to get an exposure among a vast audience and help them in maintaining a good name.
Blogs (Content Marketing):
Blogs are one of the major factors of digital marketing. Creating an engaging content about the business and promoting the content on social media helps in maintaining a good online presence of the company. It helps is building up the brand name and holding a place in the audiences eye.
Increasing the viewers using Pay-per-Click:
Pay-per-click is one of the most common ways of Internet marketing where advertisers can display their ads on top when people browse online relevant to their search. The advertisers are only charged when their ad is clicked or opened by the user. The common type of Pay-per-click is Google Ad Words.
Email marketing:
Email marketing is used by many companies as a way of communicating with their customers and possible clients. It is often used to provide useful engaging content about the business, to promote their services, update about their latest events, and to direct people towards the business’ website.
Social media marketing:
Social media marketing is one of the easiest and the most common methods of online marketing. A good presence over social medias like Facebook, Twitter, Instagram, can be very helpful for a business to brand its name and gain popularity among a mass audience. Anything unique and interesting over social media circulates rapidly. So, it is one the biggest platform for a business or any kind of product to advertise their service and increase their customers.
Mobile marketing:
Mobile marketing is a method where a business constantly updates their existing and possible clients about their services, latest features, and other useful events through text messages. It attracts the interested customers and helps in gaining new customers.
In this digital age, digital marketing offers a huge platform for a business to boost their presence in the market. It provides a wide range of opportunities for every business to grow, from start up to the well-established ones, from small business to big corporates and to the medium sized as well. Hence, it is essential to market business digitally in order to maintain and keep the business running.
